In 2025, Microsoft has significantly enhanced SharePoint’s branding capabilities by introducing the SharePoint Brand Center. This centralized application empowers organizations to manage and deploy brand assets seamlessly across SharePoint sites and Viva Connections, ensuring a consistent and professional appearance throughout the digital workspace.
Understanding the SharePoint Brand Center
The SharePoint Brand Center serves as a centralized hub where brand managers can create, manage, and distribute branding assets such as logos, fonts, colors, and templates. By leveraging the SharePoint Organization Asset Library (OAL), the Brand Center ensures that all brand elements are stored and accessible from a single location, promoting uniformity across all SharePoint sites.
Key Features of the SharePoint Brand Center
- Centralized Asset Management: Store and manage all branding assets, including logos, fonts, and images, in one location, simplifying updates and distribution.
- Custom Fonts and Colors: Upload and manage custom fonts and define brand-specific color palettes to align SharePoint sites with corporate identity.
- Theme Creation and Management: Develop and apply custom themes across SharePoint sites without the need for PowerShell, facilitating a consistent look and feel.
- Integration with Viva Connections: Extend branding elements to Viva Connections, ensuring a cohesive experience across Microsoft 365 applications.
Setting Up the SharePoint Brand Center
To establish the Brand Center within your organization:
- Access the Microsoft 365 Admin Center: Navigate to Settings > Org settings > Services and select Brand Center.
- Create the Brand Center Site: Provide a name and URL for the Brand Center site. If Organization Asset Libraries are already configured, the existing site will be utilized.
- Activate Public CDN: Consent to and activate the Public Content Delivery Network (CDN) to facilitate efficient asset distribution
- Assign Permissions: Designate site owners and manage access permissions to control who can upload and manage brand assets.
Once set up, the Brand Center can be accessed by site owners to manage and deploy branding assets across SharePoint sites.
Best Practices for Consistent Branding
- Standardize Asset Usage: Ensure all sites utilize the assets from the Brand Center to maintain consistency.
- Regularly Update Assets: Keep branding elements current to reflect any changes in corporate identity.
- Educate Team Members: Train employees on accessing and applying brand assets to promote adherence to guidelines.
- Monitor Compliance: Periodically review sites to ensure branding standards are upheld.
By effectively utilizing the SharePoint Brand Center, organizations can achieve a cohesive and professional appearance across all SharePoint sites and related applications, reinforcing their brand identity in the digital workspace.
For a visual introduction to the SharePoint Brand Center, you may find the following video helpful:
At 200OK Solutions, we specialize in optimizing SharePoint environments to enhance your organization’s digital workspace. Our expertise ensures seamless integration of tools like the SharePoint Brand Center, promoting consistent and professional branding across your platforms
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